ShopStyle has two new general managers.

The online shopping platform has promoted Alison Stiefel, formerly vice president of marketing, to general manager of, effective Jan. 6. It has also named Lindsay Jerutis general manager of ShopStyle Collective, the company’s influencer network, effective the same date.

Brent Locks, ShopStyle’s most recent general manager, has left the company. He is now a cofounder of, a technology platform that helps brands create, edit and optimize their web site or app without writing any code.

Alison Stiefel ShopStyle

Alison Stiefel, general manager of  Courtesy Image

Stiefel, whose background is in e-commerce, joined ShopStyle in 2016 as vice president of marketing. As general manager of, she will oversee collaborations with retailers and brands, as well as the expansion of the platform’s membership rewards program.

Jerutis joins ShopStyle from Meredith Corp., where she was vice president of commerce content and strategy. She is credited with doubling revenue from Meredith’s affiliate marketing business two years in a row. She has worked in media and advertising for 18 years.

Lindsay Jerutis ShopStyle

Lindsay Jerutis, general manager of ShopStyle Collective.  Courtesy Image

More from

New ShopStyle Features Help Influencers Combat Algorithm Changes

ShopStyle Expands Transparency With New Influencer Monetization Feature

ShopStyle Banks on Bloggers, Relaunches Influencer Network

load comments
blog comments powered by Disqus