THE MAIN MAN: London labels Astrid Andersen, Christopher Raeburn, E.Tautz, Matthew Miller and Sibling have been shortlisted for the BFC/GQ Designer Men’s Wear Fund 2015, the British Fashion Council said Thursday.
“Over the last year the global men’s wear market has grown faster than women’s wear, showing that there has never been a more important time to drive support for accomplished British designer men’s wear businesses,” said Dylan Jones, editor of British GQ and chair of London Collections: Men.
“The opportunities surrounding men’s wear are still underexploited, which is why we at GQ thought it was so important to launch this men’s wear fund,” Jones added.
The shortlisted designers will participate in a mentoring program developed by the BFC over the next month, where industry experts will provide guidance on topics including branding, leadership, retail, e-tail and wholesale and digital innovation.
The fund, supported by Vertu, provides one designer with bespoke, high-level mentoring support over one year, as well as a 150,000 pounds, $223,000, grant to provide necessary infrastructure to take them to the next stage in their business and 50,000 pounds, or $74,000, value in kind services. The winner is to be announced May 12.
The prize is aimed at businesses that have been trading for a minimum of three years, with U.K. and international wholesale accounts. The designers had to have graduated through the existing BFC talent support schemes or are at a similar stage in their business.