SIGNING ON: Italian luxury children’s wear manufacturer I Pinco Pallino has appointed Julia Restoin Roitfeld as new global brand ambassador.

The daughter of former Vogue France editor in chief Carine Roitfeld will join I Pinco Pallino at Pitti Bimbo to celebrate the return of the brand on Pitti’s catwalk. On June 26, the company will showcase its spring 2015 collection with a runway show in Florence during the children’s wear trade show. The Italian company will also launch a new “daily” collection: Identified with a green label, it has the romantic inspiration of I Pinco Pallino style with maxi bows, floral prints, denim embroidered with beads and children portraits, but elaborated in fabrics and fit of everyday usage.

This story first appeared in the June 13, 2014 issue of WWD. Subscribe Today.

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