LOSE THE NAME TAG: Simon Collins would like nothing better than for the first installment of Fashion-Culture-Design to be an “unconference.” Not about big names, self-promoting chief executive officers or C-suite catchphrases, the June 9 event at The New School is meant to be straight-shooting, conversational, and insider-ish. The takeaway for attendees will be to leave all the more wiser, thanks to the kind of cut-to-the-chase chatter guests get into at cocktail parties when any trace of formalities is set aside.
One hint that Fashion-Culture-Design may not be another brand-heaving conference is the stipulation that certain words and phrases are absolutely banned. Attendees needn’t worry about speakers crying “disruption,” “game changer,” “lean in” and “iconic.” (There will also be a designated Swear Box for what organizers describe as “on-stage language malfunctions.”)
After a June 8 curtain-raiser VIP dinner, the daylong Fashion-Culture-Design event on June 9 will be a three-part affair with morning and afternoon sessions, and a closing reception. All of the festivities will unfold at The New School’s Parsons School of Design, where an assortment of its brain power including a philosopher will be in the mix. The 500-strong crowd is being courted from the worlds of music, hospitality, automotive, fashion, advertising, media, entrepreneurs and beyond.
Among the myriad of questions to be considered are “How do you solve a problem like fashion week?” “Who’s in charge of the media?” “Is a double-page spread in Vogue worth as much as an Instagram post?” “How can designers do everything and not burn out as some have done do publicly?”
Provided the FCD concept takes flight, Collins aims to host similar events in São Paulo, Beijing and Paris.