CREATIVE KICK: British advertising pioneer Sir John Hegarty will be the keynote speaker at the inaugural Stylus Fashion briefing on consumer and tech trends on Sept. 3 in London.


Stylus Fashion is a new fashion innovation advisory service, with membership limited to 100 designers, retailers and brands. It was founded by Marc Worth, who launched and later sold the WGSN trend forecasting service.


Worth is chief executive officer and founder of Stylus Media Group, which tracks and analyzes trends across more than 20 industries, including fashion and beauty, electronics, home and industrial design, architecture and advertising.


Hegarty, the worldwide creative director and founder of the ad agency Bartle Bogle Hegarty (BBH), will reveal tips for nurturing, sustaining and harnessing creativity, with a talk based on his latest book, “Hegarty on Creativity: There Are No Rules” (Thames & Hudson).


Stylus Fashion’s researchers will also be discussing issues such as how to embrace tech and make it fashion-relevant, whether fashion seasons still count, and what makes Millennial consumers tick.


Worth founded Stylus in 2009 after selling WGSN to Emap — now known as Top Right Group — for 150 million pounds, or $255 million, in 2005. In 2012, Hearst took a 20 percent stake in Stylus Media Group.

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