At the Hair Rituel by Sisley party

BRAND NEW: Sisley is launching a new brand — this time, for hair.

“It’s a rather emotional moment for us to introduce a new brand,” said Philippe d’Ornano, president of Sisley, during a party held in Paris on Monday evening. “The last brand we launched was by my mother and father — Sisley.” That was in 1976.

Cut to today, and the luxury beauty company will shortly roll out Hair Rituel by Sisley, whose product collection includes a revitalizing volumizing shampoo, a revitalizing smoothing shampoo, a restructuring conditioner, a regenerating hair mask and a hair-care oil.

A Hair Rituel product

A Hair Rituel product  Jennifer Weil

“We are really treatment specialists,” said Isabelle d’Ornano, Philippe’s mother, after the screening of a brief film to present the brand. Hair care, after all, is considered the new skin care today.

At the Hair Rituel by Sisley party

At the Hair Rituel by Sisley party.  Jennifer Weil