SOUTHERN COMFORT: C. Wonder continues to expand its horizons. On Friday, it opened a 3,000-square-foot boutique at 285 King Street in Charleston, S.C. To mark the occasion, the mayor of Charleston, Joseph P. Riley Jr., cut the ribbon with Chris Burch, chief executive officer of Burch Creative Capital.

The Charleston store marks C. Wonder’s 20th location. C. Wonder currently has stores in Atlanta and Orlando, Fla., and, in the next two months, plans to open new stores in Birmingham, Ala., at The Summit and in Raleigh/Durham, N.C., at the Streets at Southpoint. Next year, additional Southern locations will be added to the lineup.

This story first appeared in the September 16, 2013 issue of WWD. Subscribe Today.

“The South is a very important market for us and we have exceeded expectations in our two current locations and we are looking to do the same in Charleston, Birmingham and Raleigh/ Durham,” said a C. Wonder spokeswoman, who declined to give first-year projections for the Charleston location. The whimsical retailer, which carries women’s apparel, shoes, jewelry and accessories, housewares, home decor and personal electronics, was launched in the fall of 2011.