ATLANTA — With the 24th annual Jeffrey Fashion Cares Atlanta only two months away, co-chairs Lila Hertz, Louise Sams and Jeffrey McQuithy held the Patrons Party on the garden rooftop of the Spanx headquarters building in The Shops of Buckhead.
Guests were invited to wear summery clothes, which they did. With temperatures in the mid 90s, most chose to stay indoors with air-conditioning and sip hibiscus lemonade signature cocktails, sparkling rosé and other drinks to beat the heat.
Hertz said it was her daughter-in-law, Emily Hertz, director of marketing at Spanx, who asked founder Sara Blakely to lend the space for the Patrons soiree. Said McQuithy, “Sara’s been a great supporter for us as a brand and as a local businesswoman. It was a great fit for us to showcase Spanx’s new headquarters and the rooftop garden.” Spanx moved its headquarters to Buckhead a year or so ago.
The space has motivational slogans; a wall of pictures of celebrities, including Julia Roberts, Oprah Winfrey, Miley Cyrus, Jennifer Garner and First Lady Michele Obama praising Spanx, and a hallway of pictures of employees labeled the Great Wall of Spanx.
Guests included Janiece Vaughn, director of marketing for Rigby & Peller; Sabina Carr of the Atlanta Botanical Gardens; Cati Diamond Stone of Susan B. Komen Greater Atlanta, and Elyse Hammett of the Atlanta AIDS Fund.
Jeffrey Fashion Cares returns to Phipps Plaza on Aug. 29 for the second year in a row. As for what to expect, Don Purcell, general manager of Jeffrey Atlanta, said about half of the clothes in the fashion show will be from the store and the rest from runway shows. “He [Jeffrey Kalinsky] wants to feature exclusive lines, including Japanese lines that no one else has.” Designers will include Dries Van Noten, Dior, Saint Laurent Paris and Gucci.
Purcell added that the show expects to raise around $750,000, as usual, for the event’s beneficiaries, Atlanta AIDS Fund and Susan G. Komen Greater Atlanta.