TOY STORY: A SpongeBob SquarePants figurine given a makeover by Karl Lagerfeld (think dark shades, a towering starched collar and fingerless gloves) attracted the highest bid at a recent Paris fundraiser for WWF, generating 1,000 euros, or about $1,500 at current exchange.
 
Numerous local personalities had autographed iconic objects linked to the cartoon character for the auction, which altogether raised 7,000 euros or about $11,000 at current exchange, including Inès de la Fressange, French singer Patrick Bruel and Greek TV presenter Nikos Aliagas. 

This story first appeared in the December 1, 2009 issue of WWD. Subscribe Today.

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