SISTER, SISTER: Sportmax has popped up on Manhattan’s Upper East Side next to sister label, Max Mara. On Wednesday, the brand opened a pop-up shop at 815 Madison Avenue, adjacent to Max Mara’s three-story flagship boutique, which sits at 813 Madison Avenue. The 3,173-square-foot space boasts sleek rails, marbled floors and mixed metal and wood fixtures, and will carry exclusive items, including 57 one of a kind pieces from Sportmax’s spring 2017 collection. Ready-to-wear and accessories from the Italian house’s fall 2016 collection will also be available.
The shop, which will remain open until Dec. 31, marks Sportmax’s second location in New York; the brand also operates a SoHo flagship at 450 West Broadway.