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STREET STYLE: The men’s wear retailers of Jermyn Street St James’s joined forces for an early morning, open-air catwalk presentation that showcased the brands’ current season collections.

Making the point that a modern gentleman can be entirely outfitted by St James’s purveyors of men’s clothing and furnishings, the models wore nattily put together looks from the area’s heritage labels, including John Lobb and Hawes & Curtis, with pieces from brands that are newer residents in the storied neighborhood like Tiger of Sweden and Jigsaw.

One model wore a blue silk scarf by Aquascutum tucked inside a striped Emmett shirt, with blue La Martina shorts, J.M. Weston shoes and a Bates hat.