Whether it was a premonition or a goal made good, Alice + Olivia’s shop-in-shop opening at Saks Fifth Avenue’s New York flagship was a dream come true for founder and desinger Stacey Bendet. “Five years ago Deanna [Berkeley, Alice + Olivia president] and I were walking up Fifth Avenue and she said, ‘I guarantee you in five years we’re going to have a store in Saks,’” said Bendet, who celebrated the opening Thursday with a range of television personalities, from reality TV stars (Tinsley Mortimer) to wannabe reality TV stars (Ali Wise) to real TV stars (Katrina Bowden and Kelly Rutherford). For all the pretty partygoers, the crowd couldn’t take its eyes off the dueling dj duos, Harley Viera-Newton and Cassie Coane and Mia Moretti and Caitlin Moe, whose electric violin performance was the highlight of the night. Even more pleasing than the turnout for the party was the shop’s numbers since its opening, at least where Saks brass was concerned.  “We’ve seen huge growth,” said Joe Boitano, Saks’ group senior vice president and general merchandise manager. “Double digits.”

load comments
blog comments powered by Disqus