NEW FOOTING: Sock maker Stance continues to build its executive backbone as part of its bid to expand into new categories and grow.

The San Clemente, Calif.-based company said it created the new position of executive vice president of global e-commerce and tapped Paul Zaengle for the job.

He’s charged with expanding the company’s digital presence, which includes building on the company’s Web site. The site relaunched at the end of April.

There’s a long runway for the company to make strides in the digital world in much the same way it did for socks, Zaengle said. That includes innovation, although he declined to comment further on those projects other than to say they would be rolling out in the next few months.

“Right now, we’re really just scratching the surface in what we can do in the digital space,” he said.

Stance in March raised some $50 million from Kleiner Perkins Caufield & Byers and August Capital that will go towards the company’s push into underwear.

Zaengle joins the company from Lululemon Athletica, where he served as senior vice president of U.S. retail, overseeing the company’s brick-and-mortar stores and online efforts during a time when the business was focused on transitioning to an omnichannel strategy. Zaengle has also worked at Columbia Sportswear and was vice president of global e-commerce there, during which time he oversaw the Columbia, Sorel, Mountain Hardwear and Montrail brand launches online in the U.S. and internationally.

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