STARLESS NIGHT: The celebrity wattage was dimmer than usual at a Heatherette show in Los Angeles, even Ross Mathews, reporting for “The Tonight Show with Jay Leno,” was frantically scanning the front row looking for interviews. Cat Deeley, the host of “So You Think You Dance,” said she came solely to preview the collection with her stylist, looking for pieces that are “fun and rock ‘n’ roll.” London-transplant Deeley, who wore a gothic black-feathered cape over a Top Shop vest, leather pants and Stella McCartney heels, said that the she was gearing up for the fourth season of the Fox network show, which runs like a “well-oiled machine.”

For Heatherette’s Americana-themed collection, heiress Lydia Hearst, daughter of Patricia, and reformed porn starlet Jenna Jameson walked the runway in between grease-stained male models clad in swimsuits or denim.

Backstage, Heatherette’s Traver Rains said doing a show in Los Angeles was exhausting. “I seriously feel like I just had a baby. It’s hard being out here in L.A.—more leg work to make it even work. Rains’ partner Richie Rich agreed that prepping for the Smashbox Studios show was a bit much. “It was ridiculous.” Rich added that a Heatherette cosmetic line was coming out in February, while he himself was recording an album. “It’s a fashionable, poppy potpourri of fun, just like our show.”

FLOWER GIRL: “Heroes” star Kristen Bell sat front-row at the Elsie Katz show Monday night to support her stylist, Nicole Chavez, who styled the show. “It was bold, bright and beautiful,” said Bell, referring to the floral-inspired dresses but also the bright blue runway decorated with hyacinths. But Bell had another reason for showing up: Elsie Katz Couture designer Donna Baxter’s husband is KROQ-FM’s “Bean” of the morning talk show duo Kevin and Bean. “They are super-geeked out fans of mine and always show me crazy support,” she said. “They’ve woken me up for several live on-air phone calls.”

HALL PASS: Kevan Hall’s front row was the most star-studded so far at Smashbox Studios, with actors Eriq La Salle, Nia Long, Shari Belafonte, James Pickens Jr., Jessica Collins, Jennifer Beals, Jimmy Jean-Louis and Rebecca De Mornay showing their support, as well as Hall’s older brother Vondie Curtis-Hall. “Wow, that is beautiful,” gasped De Mornay as the desert print gowns floated down the runway. Despite the fact that she was dressed in head-to-toe black Diane von Furstenberg, she said, “I love all the colors.”

KELLY GRAY ROCKS ON: Kelly Gray is still flying high with the success of her latest design venture, Royal Underground. Spotted Monday night at Elle’s Women in Hollywood dinner, Gray, who was decked out in a black chiffon Royal Underground blouse and silver chains, said, “It has been one crazy ride. I haven’t had time to sleep.” She and her partner, Mötley Crüe bassist Nikki Sixx, have been touring the country making store appearances, most recently in Atlanta. “We have VIP areas where we meet customers, and nobody was there in Atlanta,” she said. “We then realized they were all at the jewelry counter.” But the heavy metal may be slowing down their travels. “We get stopped in the airport a lot because of all the jewelry. Nikki also has a belt buckle that’s shaped like a gun, which doesn’t go over too well.”

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