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Thursday night’s Heart Truth fashion show was for a good cause, but backstage, the celebrity models made no bones about plugging a few of their own.

Estelle, Kimora Lee Simmons, Heidi Klum, Felicity Huffman, Mamie Gummer and Kim Kardashian were among the notables that donned designer red dresses to raise awareness about heart disease. Having whipped up some soon-to-be-unveiled jewelry with Rachel Roy, Estelle said she is in talks with different designers for an internship, “rather than just [putting] money into something.” Asked if Lady Gaga is ratcheting up the fashion quotient for musicians, Estelle said: “She’s doing her.” What?

Fresh from the launch of her maternity line earlier in the day for Destination Maternity, Klum, who wore a John Galliano frock, admitted that wide-eyed aspiring designers could use a reality check. “It’s not like someone with a great voice who can go and sing anywhere. When you are a designer, you have to have sponsors and backers,” she said. “You can’t succeed just by pure talent. People love to put fashion shows together and to design clothes and they think that’s it. But the fashion industry is very difficult to break into.”

Simmons, whose “Life in the Fab Lane” will soon return, was also candid about the state of things. In a dress from her forthcoming Kouture by Kimora label for Macy’s, she said, “It’s totally recession-proof shopping — meaning that a little cocktail dress is probably 40 bucks. I don’t want people to say, ‘Do I pay my electric bill this month, or go shopping?’”

Valerie Harper talked up her Tallulah Bankhead in “Looped,” which bows on Broadway Thursday. Look for Kristin Chenoweth on the Great White Way in “Promises, Promises” with Sean Hayes this spring. Joan Collins plugged “Fetish,” an indie film in which she plays “a very interesting but rather sad actress — that is not really me.”

Still gunning for her sixth Olympic Games, swimmer Dara Torres returned from the catwalk barefoot. “I’m rehabbing my knee and was afraid I would fall,” she said. “I’m more of a flats kind of girl.”

Mother-to-be Bethenny Frankel hammed things up for photographers with comments like, “My baby is showing.”

Kardashian in Marchesa was uncharacteristically buttoned up, ignoring questions and walking hand in hand with her beau, Reggie Bush of Super Bowl champs the New Orleans Saints.

William H. Macy greeted his glammed-up “Desperate Housewives” wife Huffman with: “Talk about raising your heart rate.”

Hers was already racing. “I’ve never been to a fashion show in my life. I am scared of that f–king runway. I just walked down the runway once,” the Oscar de la Renta-clad actress said. “If I had the choice of sitting for this event, I would choose that,” she said.

<p>Heidi Klum</p>

Photo By: Rahav Segev

<p>Kim Kardashian in Marchesa.</p>

Photo By: Rahav Segev

<p>Joan Collins</p>

Photo By: Rahav Segev

<p>Mamie Gummer</p>

Photo By: Rahav Segev

<p>Estelle in Zac Posen.</p>

Photo By: Rahav Segev

<p>Felicity Huffman</p>

Photo By: Rahav Segev

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