STARRING ROLE: Tiffany & Co. is partnering with Warner Bros. Pictures and Bazmark to be the fine jeweler for Baz Luhrmann’s newest film, “The Great Gatsby,” which he is currently filming. “It’s a natural role for Tiffany,” Jon King, the jeweler’s executive vice president, told WWD. “Tiffany was certainly part of this era. The brand was at the center of the parties of the rich and famous.” The film will feature stars Leonardo DiCaprio, Carey Mulligan, Tobey Maguire and Isla Fisher decked out in period jewels inspired by Tiffany’s archives.

According to King, Luhrmann and production designer Catherine Martin approached the jeweler about a year ago for the collaboration. From there, Tiffany created one-of-a-kind platinum and diamond-encrusted bracelets, rings, headpieces and long pearl necklaces.

This story first appeared in the October 13, 2011 issue of WWD. Subscribe Today.

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