LONDON – Stella McCartney will launch her first men’s wear line later this year, confirming a report in WWD on Feb. 16.
The designer’s company said Thursday the new collection will take a “modern approach” to men’s wear, encouraging “seasonless wardrobing,” while adhering to the brand’s ethic of sustainability. The company is planning a version of the see-now-buy-now approach, with buyers invited to place orders this month, a fashion show in November and delivery in December.
This story first appeared in the June 17, 2016 issue of WWD. Subscribe Today.
The range will include fur-free and leather-free apparel and accessories and will be sold at select Stella McCartney boutiques, online on the brand’s web site, as well as at wholesale accounts worldwide.
McCartney will reveal the first collection at a special fashion presentation in London on Nov. 10, alongside her women’s spring 2017 line.
The event is meant to mark the upcoming arrival of the collections in stores in early November for women’s wear, and early December for men’s wear.
The new men’s collection will be sold to retailers in Paris later this month from the newly relocated Stella McCartney Paris showroom in Saint-Germain-des-Prés. The women’s collection will show, as usual, during Paris fashion week on Oct. 3.
It’s set to be a busy few months for McCartney: The designer’s latest fragrance POP will launch in July, as will her first swim collection. In August, the designer’s creations with Adidas for Team GB will make their debut at the Summer Olympic Games in Rio de Janeiro.