MISSION MCCARTNEY: Stella McCartney has teamed with photographer Laura Dodsworth on a project to mark Breast Cancer Awareness Month.
To coincide with the launch of Dodsworth’s book, “Bare Reality, 100 Women, Their Breasts, Their Stories,” (Pinter & Martin), McCartney will on Oct. 20 unveil a feature on her brand’s Web site called “No Less a Woman,” with images and personal stories of 12 of the breast cancer survivors as an extension to the book.
Dodsworth’s 288-page tome includes 100 women from age 19 to 101 from different backgrounds, all sharing stories about their breasts. The women include a Buddhist nun; burlesque dancer; stripper and a social worker, each of whom offers up her own perspective and experience.
Dodsworth said the book “transformed how I feel about myself, my body and female experience in general. I couldn’t have anticipated just how profoundly important it would be to me, meeting and interviewing the women who took part. Their stories were especially moving. How often do we see photographs which, while gentle and sympathetic, also present the un-airbrushed reality of breast cancer? I am proud of this collaboration which takes a tender, truthful and inspiring look at the lives and bodies of women with breast cancer.”
McCartney said her online “initiative aims to spread the message that cancer and mastectomy cannot destroy you, they cannot win,” said Stella McCartney. “We want to deliver on all fronts; by providing technical support and comfort while women heal, without sacrificing on style, fashion, femininity and fit. We wanted to give all of that to the woman that is battling through this.”
As reported, McCartney has created a special mastectomy bra called “Louise Listening,” which comes from her late mother Linda McCartney’s middle name. All proceeds from the sale of the bra will aid the Hello Beautiful Foundation. Earlier this month, McCartney unveiled a “Louise Listening” installation at the Hello Beautiful Art & Design Festival held at The Paper Mill Studios.