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LONDON — True Brits Stella Tennant and Isabella Cawdor are channeling their double lives as country folk and city dwellers into a collection for the luxury outdoor brand Holland & Holland.

Holland & Holland, founded in 1835 and owned by Chanel, is the go-to store for posh British country pursuits such as shooting deer, grouse and pheasant. The company these days sells mostly outdoor apparel, guns and accessories.

Tennant and Cawdor have developed a sleek, soft take on robust performance clothing for the brand. The collection is for men and women.

“The Holland & Holland DNA is there. It’s still clothing for the great outdoors, but we had the chance to look right and left beyond it,” said Cawdor, the fashion stylist and interior designer who’s based in Scotland.

She described the collection as being about layering “rich and poor” pieces, including silk blouses, boyish woven check overshirts and merino knits.

During an interview, Tennant was wearing a pair of lined tweed trousers with a magnified black-and-white herringbone pattern, while Cawdor modeled a short, slim navy wool jacket with various pockets for a phone, keys, credit card and money.

“Because when you’re outdoors all day, who wants to carry a bag? These are clothes for an active life,” said Tennant, who also features in the campaign images that were shot in Scotland. “It’s about being liberated — and not bulking out for the cold weather.”

Tennant and Cawdor worked with mills in Hawick, Scotland, on the tweeds — a big part of the collection — and also used a lot of wool, cashmere and silk into the collection. The cashmere knits were done by the Hawick-based Barrie, another Chanel-owned company.

The collection also includes single-breasted jackets, multipocket vests, slim, kilt-like skirts and tweed culottes. Outerwear includes fur vests and lush scarves as well as reversible shearling capes with grosgrain ribbon seams.

Accessories are city and country inspired: They include leather walking shoes with fold back tongues to prevent the laces being caught in the heather; walking boots, and tweed skater sneakers for trips into town.

Prices start at 500 pounds, or $708, for some of the knitwear and outerwear pieces. The Padded Park Coat with rabbit fur lining costing 2,310 pounds, or $3,270.

The tailored ready-to-wear ranges from 500 pounds to 1,200 pounds, while fur pieces range from 1,500 pounds to 3,500 pounds.

The collection that launched in London this week is for fall 2016, and the plan is to product two collections A year. It will sell at the Holland & Holland flagship on Bruton Street in London and at the brand’s concession at Harrods. It will be stocked at Dover Street Market from September.

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