The brand first launched its eyewear program in partnership with Eponym in 2013.
The label says that its eyewear sales have doubled each year throughout their initial three-year contract.
In 2015, Eponym opened two Steven Alan Optical brick-and-mortar units in New York. As part of this renewed agreement, Eponym has agreed to open between five and 10 more stores in the next five years. The first in this grouping will be a West Village location in Manhattan, to open in April.
Steven Alan said of the deal in a statement: “Eponym’s strategic alignment with our business goals and collaborative spirit is a refreshing approach to eyewear licensing. Their innovative retail strategy and e-commerce platform make them the ideal partner to create new awareness for the Steven Alan Optical brand in the coming years.”
Eponym chief executive officer Andrew Lipovsky said: “As our first eyewear partner, Steven’s subversive take on design and strategy perfectly aligned with our desire to create timeless eyewear supported by cutting-edge technology. We are looking forward to expanding our work and continuing to push the boundaries of eyewear licensing.”