STREETS AHEAD: HMX Group’s new retail concept, Streets, is now open on two streets, Beverly Drive in Beverly Hills and Wisconsin Avenue in Washington, D.C. In a rich environment filled with wood, the stores showcase many of the New York-based apparel manufacturer’s brands, notably Hickey Freeman, Hart Schaffner Marx, Bobby Jones, Coppley, Palm Beach and Reid & Taylor, under one roof. In Beverly Hills, Streets store manager Richard Villaluz is beginning to discover how different the customers are from what he’s used to in New York, where he worked at the Hickey Freeman store for the better part of a decade. “Here, everyone is relaxed. They don’t come in in suits. You may see one in 50 that does,” he said, “but they may be thinking about one.” Streets offers made-to-measure services in its locations as well. 

load comments
blog comments powered by Disqus