STROLLING IN STYLE: “First comes love, then comes marriage…” and we all know the rest of those lyrics. Dylan Lauren, owner of Dylan’s Candy Bar, has partnered with Maclaren to create a special edition Dylan’s Candy Bar Buggy. The rainbow-colored and candy-print stroller has a whimsical feeling so babies can travel in style.
This story first appeared in the July 20, 2011 issue of WWD. Subscribe Today.
“To me, candy is a lifestyle, and I get a sugar rush every time I can give the customer a taste of it with fun products that allow them to experience the Dylan’s Candy Bar brand in a new way,” said Lauren, founder and chief executive officer of Dylan’s Candy Bar and herself a newlywed.
Dylan’s Candy Bar Buggy retails for $150 and is currently available at all Dylan’s Candy Bar stores, dylanscandybar.com and maclarenbaby.com, as well as other stores. Maclaren has partnered with other brands such as Burberry, Juicy Couture and Kate Spade to create one-of-a-kind strollers for its Objects of Design collection.
LINKING UP: Uniqlo may be wrapping up its relationship with Jil Sander, but it is joining forces with another designer: Undercover’s Jun Takahashi. Fast Retailing Co. Ltd., Uniqlo’s parent company, and Takahashi are mum on the details or scope of the collaboration, but the first collection will hit stores next spring, coinciding with the opening of a flagship in Tokyo’s Ginza district. Uniqlo said it inked the deal on June 1.
HIT THE BEACH: Move over Mac: Microsoft is testing cooler waters. In an unusual move, the less hip of the tech giants premiered three one-of-a-kind Sony Vaio S laptops featuring exclusive prints by Benny Rosset’s Cia.Marítima, following the Brazilian swim collection’s runway show on Sunday at Mercedes-Benz Fashion Week Swim. The collaboration was partly inspired by fashion linkups by HP and Dell, and in preparation for the launch of Windows 8.
“These prototypes highlight the diversity of Windows PCs, which include unique designs that are tailor-made for each user and cover a range of likes, ages and needs,” said Jackie Kates, consumer public relations lead for Microsoft Latin America, who believes the computers will be auctioned for charity.