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STRONGER, HIGHER, FASTER: Tom Ford is getting into the luxury sneaker business. For fall, the designer will offer high- and low-top models in seven colors of leather and five in velvet. Each shoe is manufactured in Italian workshops by artisan cobblers who spend a week stitching, polishing and then “resting” the leather for 10 days where the shape of the shoe is created. They’re then hand-polished over three days.

Both the leather and velvet models have white rubber soles. Retail prices range from $690 for the velvet low-tops to $990 for the leather high-tops. The shoes will be available at the Tom Ford stores in New York, Las Vegas, Los Angeles, Chicago and Dallas. Ford unveiled the sneakers during London Collections: Men in January, saying at the time, “I have resisted the tennis shoe,” adding he finally succumbed since he figured out how to make them his own.

This story first appeared in the May 28, 2014 issue of WWD. Subscribe Today.

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