INSIDER LOOK: Munich-based retailer Stylebop has teamed with illustrator Julie Houts to release the “Illustrated Guide to Fashion Month.”
Houts, who has previously worked with brands such as J. Crew, is best-known for the playful illustrations she shares on her Instagram account depicting everyday situations, from dressing to online dating.
For her collaboration with Stylebop, she is lending her humor and creative eye to put together a fashion month guide, which coincides with the beginning of New York Fashion Week. The guide features a series of tongue-in-cheek visuals, which capture the spirit of Fashion Month, from the ostentatiously dressed attendees to the late nights and the countless after parties.
Houts illustrated a series of the most recognizable characters one is likely to come across at the shows — including the “Peacock” who has invitations to every show and “the lithe body of an Olympian from five times a week 5:30 a.m. Pilates,” the publicist who is dressed in a showroom sample and “has the ability to send 130 emails in under 5 minutes” and the designer, who is likely to be seen in a bomber jacket, limited-edition sneakers and sunglasses to hide the fact that he hasn’t slept in the last three days.
“Fashion can be guilty of taking itself a little too seriously sometimes, so it was an opportunity to have some fun with that whole mystique,” said Steve Toal, the company’s press director.
The illustrations will be shared daily on the retailer’s site and social media platform and throughout fashion month a select number of print copies will be accompanying customer orders.
Toal explained that the guide aims to involve consumers in the conversations surrounding the shows, in a lighthearted way.
“Our customers are fashion-conscious individuals, many of whom are engaged in the activity surrounding the international shows. As the guide will roll out on social media and online, we saw this as really fun way of including our consumers in the fashion month conversation,” said Toal.