StyleMax, the apparel and accessory trade show held four times a year at the Merchandise Mart in Chicago, closed Aug. 9, seeing a double-digit increase in buyers and retailers.
“We started strong on Sunday and the momentum continued for Monday and Tuesday,” said Susan Glick, vice president for women’s apparel at the Merchandise Mart. “The energy on the trade show floor was amazing.” The three-day show attracted more than 300 exhibitors and 1,200 brands, including lines such as Central Park West, Fresha London, Ink + Alloy, Three Dots, Sorel and N: Philanthropy. While vendors were showing everything from fall and holiday to spring, retailer Erin Hill of Lois Pearl in Yorktown, Ind. was looking for unique separates, such as jackets, sweaters and knits, to expand her women’s assortment. “The show is a perfect place to see a lot of styles in one place,” said Hill, in town for one day.
At Cupcakes and Cashmere, of blogger Emily Schuman fame, key pieces included jumpsuits, jackets — in vegan leather and genuine leather — off-the-shoulder tops and printed rompers. “It’s a great crossover line,” said Tori Loevner, Midwest account executive. “A mom can wear it and a daughter can wear it.”