T-SHIRT TEAMWORK: Sunspel and British biannual the Gentlewoman have teamed up on a limited-edition T-shirt.
The English brand has had a long-standing relationship with the publication, which dates back to the second issue, when Sunspel created a bespoke piece for an editorial shoot. “For this project, the Gentlewoman came up with a very specific brief — to design a T-shirt that could be worn from day-to-night,” chief executive officer Nicholas Brooke said. “This was the starting point in the design process and the challenge was to decide on all the small details, which would give the T-shirt its point of difference. The Gentlewoman team visited our factory in Long Eaton to see the Sunspel archive and also speak to our design team and experts on fabric and fit.”
The project took two years to develop and the team at the Gentlewoman spoke with the factory specialists on fit and cut. The result was a versatile, medium-weight cotton jersey shirt available in white and navy. Sunspel made 225 of the T-shirts, which are priced at 75 pounds, or $107, and will be sold at Sunspel stores and on sunspel.com and thegentlewoman.com.
‘We first worked with Sunspel on our second issue, in [fall] 2010 — they made a rather fabulous all-in-one for an editorial story we did on winter underwear,” editor in chief Penny Martin said. “And the following year, our brother publication, Fantastic Man, partnered with the company on a film about boxers. When you visit the factory in Derbyshire and witness the expertise and care lavished on these seemingly quiet garments, it’s really hard not to be seduced. Veronica Ditting, our art director, and I are extremely fastidious about lots of things, but T-shirts come quite high on the list. They’re so difficult to get right and yet so crucial to the modern woman’s wardrobe. It’s the holy grail, isn’t it? A T-shirt that works for evening as well as it does during the day, during winter as well as summer, that breaks in the right place on the hip and falls at a flattering point on the arm. Without the horrible ‘waisted’ cut and angled sleeve shape that spells ‘girl’s T-shirt,’” which no woman would ever wear. Discussing weights and opacity of fabrics, neckline heights and overlocking tensions — all the things that ensure a truly great, modern T-shirt — we were in really safe hands.”