The collection will combine von Furstenberg’s bold prints with Roxy’s signature silhouettes inspired by surf culture. The one-time collaboration of 35 pieces, including swimwear, beach cover-ups, boardshorts, rash guards, and beach bags will retail from $38 to $88.
This story first appeared in the July 31, 2012 issue of WWD. Subscribe Today.
“I am so excited to work with Roxy,” von Furstenberg said of the partnership. “The collection is playful and fun…we wanted to empower women to go for it and ride the wave.”
The collection will be sold at select DVF and Roxy stores globally, as well as the roxy.com e-commerce site and 250 surf specialty accounts across the U.S. Roxy is a brand owned by Quiksilver Inc., with annual revenues in excess of $2 billion.