SWAROVSKI’S LONDON COLLECTIVE: Swarovski on Monday named the London designers it will collaborate with for spring 2012, known as the Swarovski Collective. This season, the group will include Erdem’s Erdem Moralioglu, Mary Katrantzou, Craig Lawrence, Giles Deacon, J.W. Anderson and Marios Schwab. The designers were chosen for the innovative ways in which they incorporate Swarovski Elements into their designs, using materials from crystal yarn to Swarovski pearls.

Nadja Swarovski, member of the executive board at Swarovski Crystal Business, said: “Our collaborations show the versatility of Swarovski Elements and how they can be used as a creative ingredient in cutting edge fashion and accessory design.”

This story first appeared in the September 6, 2011 issue of WWD. Subscribe Today.

Swarovski has also assembled a collective of New York designers with whom it will collaborate this season — they include Jason Wu, Rodarte and Richard Chai. Meanwhile, Swarovski continues to support Paris designers including Mugler and Viktor & Rolf. In addition, Swarovski has unveiled a number of the designers who will create Atelier Swarovski jewelry collections for spring 2012 — they are Zaldy, Juan Carlos Obando, Eric Daman, Konstantin Kakanias and Philip Crangi.

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