SWEET MUSIC: Coach is getting into the music game. Less than a week after the brand’s spring runway show, held Sunday, the brand is launching its latest project, Coach Backstage. The global initiative will support emerging music artists through several components, including a digital music chart to be featured on coach.com. There, users can access artist bios and selected tracks, updated weekly. Additionally, Coach will sponsor a number of concerts featuring the up-and-coming musicians, beginning this evening with the initiative’s launch event at New York’s Irving Plaza. For the official launch, Coach has tapped both Lolawolf, the New York-based rock band fronted by Zoë Kravitz, and fashion week ubiquitor Banks to perform. The brand will continue to expand the Coach Backstage initiative over the coming year, with details and specifics still in the works.

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