DIVING IN: Tustin, Calif.-based swimwear retailer SwimSpot has been slowly growing its retail locations and is dabbling with new categories in store.
The retailer, part of Tustin-based swimsuit maker Raj Manufacturing, opened its latest store, totaling 1,898 square feet, at the redeveloped Del Amo Fashion Center in Torrance, Calif., and has another set to open Nov. 12 at the Ala Moana shopping center in Honolulu. The latter will total 1,515 square feet.
It marks increased activity for the retail business, which got its legs during the recession testing the waters with pop-up locations.
SwimSpot now has stores in Escondido, Newport Beach, Glendale, Irvine, Arcadia, Santa Monica, Thousand Oaks and Canoga Park — all in California. The company opened five stores in the past year and is set to open three in 2016, according to a spokesman.
Loungewear is new for SwimSpot and marks its debut with the opening of the Del Amo store. It is expected to continue to be carried in doors moving forward, the spokesman said. The category includes Ts, sweatshirts, rompers and dresses from brands including Sol Angeles and Spiritual Gangster.
The Del Amo store also features an expanded accessories department, including more offerings from flip-flops brand Havaianas.
The activewear assortment in stores also continues to grow as Raj expands upon its own roster of in-house labels. The company’s Next brand, billed as active ready-to-wear swim, is carried in store and includes swimsuits, shorts, pants and other items using the company’s proprietary fabric NextFlex.
SwimSpot’s newest store at the Del Amo Fashion Center.