SWIRL SECURES $18M IN SERIES C: Proximity-based indoor mobile marketing platform Swirl Networks Inc. has raised $18 million in a Series C funding round that brings its aggregate raise to $32 million. Swirl’s beacon-powered platform includes as clients Lord & Taylor, Hudson’s Bay, Urban Outfitters and Alex and Ani. The platform helps deliver digital content and offers to consumers’ smartphone while they shop certain areas of a store.

Investors in the C round include Hearst Ventures, SoftBank Capital, Twitter Ventures and other strategic investors.