UNSTUFFED SHIRTS: Consumers can wear their politics on their T-shirts. A new collection of tees embedded with QR codes allows shoppers to register to vote in the 2012 presidential election. The T-shirts are a partnership between PromoJam, a social marketing platform, Rock the Vote, the largest non-partisan youth voter registration organization, Junk Food and Threads for Thought. Scanning a QR code to a smart phone launches educational videos about the election and allows users to take social actions such as “Like-ing” Rock the Vote on Facebook, and registering to vote. While the entire voter registration form can be completed from a mobile phone, most states require that the forms be signed and sent to the Board of Elections. The QR tool takes users through a step-by-step process on the smart phone to fill out information and repopulates a PDF document that is emailed to the user. All that’s left is opening and printing the document, signing the form and mailing it using the provided self-mailer printed with the election board’s address. Recognizing that Millennials spend an enormous amount of time online and social networking sites, the group developed the T-shirts, which will be sold at popular youth events such Coachella, Lollapalooza and Austin City Limits, select national retailers and on Junk Food Clothing’s and Threads for Thought’s Web sites.

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