TAHARI’S THESPIANS: The new cast for Nora and Delia Ephron’s play, “Love, Loss and What I Wore,” includes Brooke Shields, Doris Roberts and Anna Chlumsky — an ensemble that inspired Elie Tahari to celebrate. On Thursday night, he opened the doors to his SoHo store for a party following the cast’s first outing at the Westside Theatre. “It’s a show about how real women feel about clothing and how clothing in turn makes them feel, and I’ve always thought clothing should be very important to a woman,” Tahari said. The actors were joined at the store by the Ephron sisters and Samuel L. Jackson, who snuck into the press line to snap his wife and cast member LaTanya Richardson with his iPhone. Shields was one of the last to leave, getting on the back of a motorcycle with her gold strappy Tahari sandals and a red helmet. Despite the star power at the store that night, one camera crew only had eyes for the designer. Tahari was being trailed by a “CBS News Sunday Morning” crew for an upcoming profile.

This story first appeared in the May 3, 2010 issue of WWD. Subscribe Today.

DIANE JOINS CALVIN: Calvin Klein Inc. and Coty Inc. will reveal today that Diane Kruger — who will be attending tonight’s Costume Institute opening at the Metropolitan Museum of Art with Calvin Klein’s Francisco Costa — is the face of the brand’s newest fragrance, Calvin Klein Beauty, due out this fall. Kruger will appear in print and television advertising, and joins a long list of notables who have appeared in Calvin Klein fragrance advertising, including Kate Moss, Scarlett Johansson and Eva Mendes.

PARTY DRESSES: Aside from being pretty, the dresses designed exclusively for Saks Fifth Avenue by Christian Cota, Prabal Gurung, Doo-Ri Chung, Erdem Moralioglu, Marios Schwab and Tommaso Aquilano and Roberto Rimondi were a good excuse to party Thursday night. After sizing up the dresses on Saks’ third floor, the designers and hostesses, including Devon Aoki and Margherita Missoni, moved on to Mr. Chow uptown for a private dinner. “It was supposed to be for 20 people, but it turned into 40,” said Saks’ Joe Boitano of the tightly packed tables in the back room.

Gurung sat elbow to elbow with Chanel Iman, who wore his one-shouldered cobalt blue and polka dot dress and talked up the Culver City, Calif., store she recently opened with her mother. “I’m a buyer now,” she said before demolishing a plate of chicken wings.

And lest anyone forget that there was an arty angle to the evening (10 percent of the dress sales go to the Whitney Museum), there was artist Ryan Humphrey, who’s prepping for his show opening next week at DCKT gallery downtown.

HYERES RAISING: Belgian fashion graduate Alexandra Verschueren, 22, was announced winner of the L’Oréal Professional Grand Prize for the 25th edition of the Hyères International Festival of Fashion and Photography, taking home 15,000 euros, or $20,000 at current exchange, in prize money. Paris-based Mongolian designer Tsolmandakh Munkhuu, 33, won the event’s Public Prize. Inspired by the paper tableaus of German artist Thomas Demand, Verschueren worked architectural Japanese origami structures onto wardrobe basics, some sporting inky scribbles or trompe l’oeil graph paper prints. Dries Van Noten presided over the fashion jury, which included Style.com fashion journalist Sarah Mower and stylist and consultant Charlotte Stockdale. Previous festival winners include Viktor & Rolf, Gaspard Yurkievich, Felipe Oliveira Baptista and Christian Wijnants.

FLYING DOWN TO BRAZIL: Pierre Cardin is heading to Brazil this fall to continue celebrating his six decades in fashion. Cardin will stage an exhibition and fashion show with Brazilian mall developer Iguatemi in São Paulo in November, his spokesman Jean-Pascal Hesse revealed at a dinner organized by Iguatemi’s European representative, Georgina Brandolini, in honor of Carlos Jereissati, the company’s chief executive officer. The gathering at interior designer Alberto Pinto’s ornate Left Bank apartment in Paris revived fond memories for some guests. Dior ceo Sidney Toledano reminisced about his salad days working for research firm AC Nielsen in São Paulo in the mid-Seventies. Though he ended up staying only 18 months, Toledano said he considered marrying a Brazilian. “I used to be invited to a lot of dinner parties and met many charming young ladies,” he said.


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