TALBOT RUNHOF, PARIS: Talbot Runhof is preparing to open a flagship in Paris in mid January, its first store outside Munich.

“It will be the perfect showcase to raise our profile,” said Adrian Runhof, co-owner with Johnny Talbot, during a visit to Neiman Marcus NorthPark Center in Dallas. “Since we do our runway show in Paris and all our international business is based there, this was the one piece of the puzzle that was missing.”

This story first appeared in the December 26, 2012 issue of WWD. Subscribe Today.

Located on Rue Saint-Honoré next to Miu Miu, the shop’s ground floor will resemble a museum exhibition featuring about a dozen mannequins on rotating platforms. A purple felted spiral staircase will connect the white and gray gallery with a showroom upstairs where most of the eveningwear and day dresses will hang. Talbot Runhof + Rodo shoes and bags will occupy a separate room on the first level of the 2,150-square-foot store.

The boutique follows a month after Collection Rolf Heyne published a 367-page book on the designers. Written in German and English, the tome documents the preparation of a Talbot Runhof collection from fabric selection to runway show. It also features 200 dresses and gowns from their 20-year collaboration all freshly shot on a single model. The designers, who produce more than 100,000 dresses a year in workshops in Bavaria, are contemplating opening stores in New York and London.

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