Vivienne Tam is the latest designer to join Stardoll, the virtual world for tweens with more than 18 million members. This week, Tam will chat live with Stardoll members and judge a contest of virtual fashions that members created with the site’s design software. A Vivienne Tam boutique will debut later this year, where girls can purchase virtual versions of Tam’s designs for their avatars to wear. Other designers include DKNY and mary-kateandashley. Venture-backed Stardoll is based in Stockholm

This story first appeared in the July 10, 2008 issue of WWD. Subscribe Today.

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