Tbseen.com Shaznay Lewis, Myleene Klass, Melanie Blatt, Tamzin Outhwaite, Kate Thornton, Amanda Byram, Heidi Range, Nicole Appleton, Denise Van Outen, Natalie Appleton, Julie Graham and Lisa Faulkner

DEALS AND STEALS: British cashback and deals platform Tbseen.com has launched in the U.K., offering British shoppers online rewards, discounts and cash back at more than 500 retailers including Asos, Banana Republic, John Lewis, Debenhams, House of Fraser, Liberty, Nike and Topman.

When a shopper makes a purchase, Tbseen.com earns a percentage of sales commission, which is then shared with the buyer. Discounts and cash-back incentives vary for each brand. Users can earn 8 percent cash back on purchases made at Banana Republic and Kurt Geiger, while Nike offers 7 percent and Adidas and Topman have extended 5.5 percent.

The site, founded by Edd Royal, is free to join and issues payments via bank transfer on a monthly basis with no limit on cash earned.

Content has been chosen by British celebrities and entertainment figures including Kate Thornton, Myleene Klass, Tamzin Outhwaite, Lisa Faulkner, Amanda Byram, Heidi Range, Denise Van Outen, Nicole Appleton, Melanie Blatt, Natalie Appleton, Shaznay Lewis and Julie Graham. From fashion and beauty to home and travel, the site also offers original content including videos and articles on various categories selected by the women.

The brand has tapped Helena Christensen to shoot the campaign, which took place at London’s Loft Studios in November.

While Tbseen.com isn’t the first cash-back site in the U.K. — others include Quidco.com and Topcashback.com — it is the only one to cater specifically to the female shopper.

“Women shop really differently, we’re emotive, we will research our products, and we will research the best prices,” Thornton told WWD. “We want to bring together all of that thinking, feed it through our content and attach the doors to hold it all. I do most of my shopping online, we live online. So I worked it out and it was a significant amount of money and I was really annoyed at myself for having missed this because I’m like a moth to a flame when it comes to a sale.

“This is a really smart composition, it deserves to be better explained, it needed curation, it needed recommendation and we needed to make cash back famous,” she added.

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