TEAM WORK: Superga and blogger Leandra Medine of Man Repeller celebrated the launch of a fall sneaker collaboration last week at Madison on Broadway in Santa Monica, Calif. “It was just a matter of bringing some luxury to a shoe so driven by utility,” said Medine, adding, “I just wanted to use rich-looking fabrics. Ultimately we settled on the velvet, which to me seems pretty regal.” The collection features the classic high- and low-top Supergas in suede; sparkly tweed, and velvet in black, blue, burgundy, green and winter white. Each pair of shoes comes with both short and long laces to wrap around the ankle, Medine’s signature look. The shoes retail for $120 to $165 at Neiman Marcus, Bloomingdale’s and the Superga store in New York City. “It was really fun to play designer,” said Medine. “If anyone is given the opportunity they should do it.”

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This story first appeared in the August 23, 2013 issue of WWD. Subscribe Today.

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