TECH-TO-WEAR: Berlin-based Start-up ElektroCouture launched its first ready-to-wear collection on Asos Marketplace online on the eve of Berlin Fashion Week on Monday.

The fashion technology house established in 2014 launched a collection of 10 pieces. The selection includes a jacket with lights created in collaboration with Polish fashion designer Mia Manu and a glowing scarf with a warming feature that is nominated for the recently launched Wearable IT/Fashion Technology prize by the Berlin Senate.

It’s the first ready-to-wear fashion tech collection available via e-tail, the founder claimed. “There is no ready-to-wear fashion tech at the moment, but the fact that Google has teamed up with Levi’s to create [a] wearable jeans is an important signal, the time is right for it,” said Lisa Lang, founder and chief executive officer of the fashion start-up. “However, the practical considerations are at the very beginning: are the clothes wearable on an everyday base, are they pretty, are they cleanable?”

ElektroCouture will present designs at the Microsoft Digital Eatery and will be part of the Fashion Tech Hub by Premium Exhibitions during Fashion Week on Tuesday and Wednesday.

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