A Topshop store.

LONDON — A 10-year-old boy died Monday following an accident in a Topshop store at the Oracle Shopping Center in Reading, England, according to Thames Valley Police.

The British press said the boy pulled a piece of shopfit furniture, which fell and injured him.

An ambulance and paramedics arrived at the store shortly after the incident, and rushed the boy to the hospital. He died from severe head injuries an hour later.

A spokesperson for the Thames Valley Police said the boy “had suffered serious head injuries after an incident involving store furniture. The boy was taken to the Royal Berkshire Hospital where, sadly, he was pronounced dead. At this time the death is being treated as unexplained but nonsuspicious and police are making further inquiries.”

Topshop issued a statement expressing its condolences and said the events around the “sad incident” are under investigation.

“The Topshop board, together with thousands of staff, are deeply saddened by the horrific accident that occurred in our Reading store yesterday afternoon. All of our thoughts are very much with the family at this difficult time. We are thoroughly investigating all the events surrounding this extremely sad situation,” said a Topshop spokesman.

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