THE MAINE THING: Jim Hauptman will be signing off as design director at Maine-based outdoor specialty retailer L.L. Bean to launch a new product design/marketing consultancy called Blaze in Portland, Maine.

The 10-year company veteran will be working as a consultant for Bean through the end of the year. There is no word yet as to who will take on his post, which involves overseeing all product categories — men’s, women’s, kids, home, footwear, travel, outerwear and outdoor equipment.

This story first appeared in the September 23, 2011 issue of WWD. Subscribe Today.

Hauptman sold his advertising agency, Hauptman & Partners, to join L.L.Bean as catalogue-Web creative director and managing editor in 2001.

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