THE TRANSFORMERS: Francisco Costa, Liberty Ross, Andreja Pejic, Dianna Agron, Lil Buck, JR and Yves Behar are some of the talent featured in “Transformation,” a short film that was made through a collaboration between W New York and the cultural brand Liberatum. The flick’s theme is meant to celebrate the hotel’s $2.2 million renovations and evolution of its Living Room, the reimagined lobby that is meant to be a cross-cultural meeting place.
The cameos, which include ones by Dita Von Teese and Gia Coppola, touch upon an array of life-defining moments. Costa spoke of the impact of losing his mother and Ross described holding her first child. Agron recalled moving out of the house for the first time and “realizing that more than ever, you’re accountable for your actions.”
This story first appeared in the November 26, 2014 issue of WWD. Subscribe Today.
Behar, an industrial designer, offered a different view. “I think permanence is an illusion. Every time I’ve thought that things are how they are and that I like how they are, I’m always reminded that change, that transformation, is actually what is happening.” he said.
The film was directed by Pablo Ganguli and Tomas Auksas, and Meena Khera served as the executive producer.