THE UNITY OF LOVE: Benetton unveiled its new spring collection and an art presentation dubbed “Lana Sutra by Erik Ravelo” in the brand’s Milan Corso Vittorio Emanuele store last week. On display were statues covered in colorful wool threads positioned in manners reminiscent of the kama sutra. To explain the reasoning behind the art show, Ravelo said he was inspired by love as a global unifying feeling.
The event was simultaneously held in Benetton’s Munich and Istanbul stores. “I am glad to combine art and fashion together. Art is a personal passion of mine that has always been part of the tradition of the family,” said Alessandro Benetton, executive vice president of the group.
This is the first collection under new creative director and chief merchandising officer You Nguyen. “Our aim is to go back to the original core of Benetton,” said the designer. “When I walk in a Benetton shop I expect colors. If I do not find them, I am disappointed,” adding that the company is expanding its product offer with more ready-to-wear from a mainly knitwear basis.