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Laure Hériard Dubreuil opened her fourth The Webster boutique at South Coast Plaza on Tuesday with a luncheon and fashion show that drew Los Angeles fans including Alexandra von Furstenberg and Dax Miller, Dree Hemingway, Langley Fox Hemingway, Roxanne Mesquida, Erica Pelosini, Marta Pozzan, Jayne Min and Destry Allyn Spielberg. In addition, Los Angeles-based designers Juan Carlos Obando, Rebecca de Ravenel, Elisabeth Weinstock, Tori Praver, Lisa Marie Fernandez also turned out, as did a few friends from abroad, including Ahlem Manai-Platt, Bill Skarsgård, Ezra Petronio and Maor Cohen.

“I wanted to be able to express the store’s point of view for the West Coast audience with a fashion show, which is not something I’ve done for my other openings,” said Hériard Dubreuil. “The way we mix merchandise doesn’t necessarily vary from city to city, because it’s a global look and a global customer, but this store is a big moment for us so I wanted to do something special.”

The show, styled by Victoria Sekrier, featured The Webster’s mix of luxury fashion brands and emerging designers including Acne, Alexander Wang, Aurelie Bidermann, Balenciaga, Balmain, Charlotte Chesnais, Dior, Gigi Burris, Edie Parker, Galvan, Givenchy, Mark Cross, Pierre Hardy, Proenza Schouler, Loewe, Off White, Olympia Le-Tan, Stella McCartney, Tome, Thom Browne and Valentino.

The 4,000-square-foot store features some of the same design details present in the South Beach, Bal Harbour and Houston locations, such as mint green terrazzo marble flooring, signature blush wool carpeting and rich brown walls. A mix of custom and antique furniture ranging from Milo Baughman, Jansen Kari Springer and Kazuhide Takahama mingles with a custom table by artist Nada Debs, as well as works from California natives Dennis Hopper and Aaron Young. There are also brightly colored acrylic home furnishings from von Furstenberg’s AVF Home, adding a playful, sunny nod to the West Coast. Additional custom pieces include racks made with Rosso Levanto marble and antique brass.

Hériard Dubreuil headed to Houston Wednesday for a trunk show, then she’ll be busy planning several events in her Miami store for Art Basel, including exclusive launches for Henzel Studio Rugs x Andy Warhol Foundation, Design Miami x Maison Kitsune, Lanvin x Cedric Rivain (for men), Coach x Gary Baseman Collection (a capsule for both men and women), Ellery x Ben Barretto (custom denim) and Bamford x Enoc Perez Watch Department. The Webster will also host book signings for J.W. Anderson x Loewe and Matt Black during the fair.

“That’s my favorite time in Miami because we get to host artists and other creative types,” she said.

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