HERD MENTALITY: A trio of international designers hit Tokyo Friday, providing a fresh burst of activity a week after the city’s own fashion week. Thom Browne, Gucci creative director Frida Giannini and Calvin Klein Collection’s men’s creative director Italo Zucchelli were all in town to host events for the respective brands.
Zucchelli came to celebrate the launch of Calvin Klein Collection men’s at Dover Street Market. The brand is making its debut at the store’s New York, London and Tokyo Ginza outposts with a selection of runway pieces from the fall collection. Zucchelli also designed a special capsule collection of three pieces exclusively for the retailer. There’s a hoodie made of perforated material as well as a sweatshirt and a bomber jacket bearing the brand’s fragrance names Escape and Obsession respectively.
Zucchelli, who hosted a party at the store and a dinner for local fashion editors, said he is happy to have a presence at Dover Street.
“It’s like sort of an alternative to a department store, it’s for younger generations and the cool factor is very high here so it’s a place to be,” he said, adding that he’s gearing up to dress signer Sam Smith for his upcoming tour.
Across town, Browne mingled with press and customers to fete the first year anniversary of the opening of his own store in the Aoyama district. Paris-based illustrators Kuntzel & Deygas created a paper doll version of the designer and five interchangeable fold on outfits. Guests could pose with them for snaps.
“It was a lot more interesting then just taking pictures of me,” said Browne.
After Tokyo, Browne will head to Hong Kong for a night off before continuing on to Seoul, where he will host a customer event at his new women’s store in the Galleria department store. He said he is expanding his business in South Korea with his partner Samsung and he is scouting a location for a freestanding store in Seoul.
Meanwhile, Giannini hosted presentations of her spring-summer collection to Japanese fashion editors, the first stop of her three-day trip through the country to celebrate Gucci’s 50th anniversary in Japan. She and Gucci chief executive officer Patrizio di Marco, her partner in life as well as business, are hosting a Unesco charity dinner in Tokyo Saturday night.