INSTA-CASTING: Threeasfour has been known to cast a few atypical models — or nodels, the industry slang for “not a model” — in its arty, experimental runway shows at New York Fashion Week. (See last season’s cast, for example, which featured the performance artist Ieva Misevičiūtė.) For spring 2017, ahead of its Sept. 13 show at The Hole art gallery on Bowery, the brand is mixing things up even further. Eschewing the traditional runway casting process, which involves casting directors and modeling agencies, designers Gabi Asfour, Angela Donhauser and Adi Gil have looked to Instagram to scout their models, contacting each one directly through the social-networking app.
Each person — a mix of models, artists, musicians and creatives — was then asked to come to Threeasfour’s studio in-person for a more traditional go-see. “We see beauty everywhere — real beauty of the real world, especially on the streets,” Asfour said. “Instagram is the new street of our time.” In scouting the cast, he said the team was looking for a sense of individuality. “There are no limits as to how far you can reach out on Instagram.”