TIFFANY’S ATLAS: With the help of Karen Elson and a group of fashion bloggers, Tiffany & Co. will unveil its updated Atlas collection during New York Fashion Week. The jeweler will begin by blacking out the windows of its Fifth Avenue flagship — with the exception of a hashtag, #TiffanyAtlas — on Sept. 6. The following day, Tiffany will unveil a part of the window, allowing passersby to glimpse the collection, which will include new pieces.

By Sept. 10, when all the windows will have been uncovered, Elson, who is the campaign’s spokeswoman, will join fashion bloggers Aimee Song of Song of Style, Jessica Stein of TuulaVintage and Chiara Ferragni of The Blonde Salad at the flagship. There, beginning at 7 p.m., the hosts will share style tips featuring the Atlas collection, while New York DJ Hannah Bronfman spins tunes.

This story first appeared in the August 21, 2013 issue of WWD. Subscribe Today.

Tiffany introduced the Atlas collection in 1995. Inspired by the Greek god Atlas, the collection features Roman numeral cut outs in band rings, bangles and pendant necklaces made of 18-karat rose, yellow and white gold with diamonds. The collection retails for between $200 and $10,000.

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