LUCKY NIGHT: Liz Claiborne’s Lucky Brand jumped into the celebrity party circuit on Wednesday night with a fete hosted by Tim Gunn at Eveleigh in West Hollywood. Benefiting Art of Elysium, the party transformed the trendy eatery into an art gallery lined with oversize images of Lucky’s fall ad campaign photographed by Carter Smith. The first in Lucky’s new marketing initiatives, the party was such a big deal that Liz Claiborne chief executive officer William McComb flew straight to the soiree in Los Angeles in his pin-striped suit and floral tie after attending an economic policy meeting at the White House. Joined by Lucky chief executive David DeMattei, McComb was bullish of Lucky’s growth. The brand is planning to open stores for its higher-price line called Lucky Legend in Los Angeles and New York within 12 months. It’s also looking to expand retail in Europe in the next 12 to 18 months.
Lucky opened the doors to Eveleigh to guests including Sarah Hyland, Amy Smart, Busy Phillips, Alicia Witt, Julia Jones, Irene Neuwirth and the Veronicas’ Jessica and Lisa Origliasso. The bevy of starlets could have served as an impromptu screen test to find a celebrity spokesperson for Lucky’s new fragrance — the second in its portfolio — which will be released next fall by licensee Elizabeth Arden. Patrick Wade, Lucky’s executive vice president and creative director, was tickled by the prospect of stars clamoring for the spot. “I hope so,” he said. “You have to have a celebrity these days. You’re out of it if you don’t.”