A Timo Weiland look from the uniform line.

InterContinental Hotels Group has named Timo Weiland its style director for the Crowne Plaza brand in the Americas.

This story first appeared in the September 10, 2016 issue of WWD. Subscribe Today.

Weiland will design a new collection of hotel team member uniforms. The line is part of Crowne Plaza Accelerate, a plan that includes a $200 million investment for the brand in the Americas region.

Weiland said the Crowne Plaza brand uniforms “embody a signature classic prep style with a modern, tech twist.”

Eric Lent, vice president of Holiday Inn and Crowne Plaza in the Americas, part of the InterContinental Hotels Group, said Weiland has an “ambitious, fresh energy and draws on inspiration from travel and culture,” making him the ideal partner for the Crowne Plaza brand.

Sketches from the uniform collection will be available for viewing at the Timo Weiland fashion show on Sunday.