DEALS, DEALS, DEALS: Tmall.com created an online frenzy with its latest blowout featuring more than 1,000 fashion brands.
The apparel promotion, held twice a year — one for spring and another for fall — this time around boasts a number of brands exclusive to Tmall.com, including Timberland, Decathlon and Zara.
The retailer sweetened the deal to customers with a same-day shipping option, aided by participating stores that will send items purchased online to a customer’s home.
It’s part of a larger strategy to bridge the online and off-line worlds, said a spokeswoman with Tmall.com parent Alibaba Group.
“That’s a very important strategy for Alibaba Group,” the spokeswoman said. “You have a lot of shoppers sometimes when they order online, they want to go in stores and get a sense of the look and feel of something.”
So customers shopping in-store, can make a purchase online with the scan of a QR code or schedule to have product seen in-store delivered to their homes. The option is available in more than 10 cities.
It’s another point of distinction for the online retailer as competition remains fierce to bring U.S. brands to the Chinese consumer.
The sale — running through Wednesday — comes on the heels of Alibaba’s announcement this month that it added to its U.S. mall more than 160 U.S. brands, of which 20 will be sold exclusively through Tmall.com. It was a move that followed JD.com’s launch of a U.S. brand online store in July.
There’s also Moonbasa, which launched its U.S. platform at the recently ended WWDMAGIC trade show in Las Vegas.
The company, which has offices in Los Angeles and Shanghai, is also vying to bring U.S. brands to Chinese consumers.