Tomas Maier headed to Miami to celebrate his brand’s inaugural sunglasses collection. The brand launched 10 unisex styles for spring with Kering Eyewear, the division of the parent of Maier’s company. As a lifelong eyewear aficionado — he begged his parents for a more stylish pair when to his horror he was fitted with geeky black frames in first grade — the designer made sure to get it right regarding feather-light weights and nearly invisible construction.
“At first, they appear so minimal until you look closely at the details,” he said, during a Champagne reception earlier this week at his Bal Harbour boutique. “Everything’s pared down like flat versus curved lenses. I even got rid of the plastic pads along the temples since every millimeter counts.”
Instead, interior ridges prevent frames from slipping. Other details are custom cylinder hinges, antireflective coatings and a signature palm tree pattern in nickel silver core wire engraved with a laser. Manufactured in Italy, square and retro round shapes and several aviators come in hand-polished acetate, stainless steel or both.
Maier said response has been so strong that he moved up his two-year plan to add optical eyewear. Five styles in multiple colorways premiere in August.
“They’ll be available through opticians but only places that let people try on what they like. I don’t like being told what to wear or what looks good on me.”